As a Senior UX Designer with more than 15 years of experience in product design, I specialize in strategic data-driven user experiences for enterprise web, mobile, product applications and enablement tools. My proficiency is in UX architecture, design, research and working with complex data environments, with a focus on human-centered design practices that include conducting user interviews and synthesizing research data to identify key application pain points, user frustrations and insights.
Well-versed in integrating AI and machine learning with design thinking principles, I optimize and enhance the user experience and reason through complicated big data and engineering problems. I have a strong background in interaction design and designing for strategic customer outcomes, aiming to improve user engagement and make applications easier to use
I hold a Master's degree in Multimedia, Human-Computer Interaction, and a Bachelor's degree in Visual Design. My practical skills cover UX design tools like Figma, FigJam, Miro, Adobe XD, Illustrator, and create strategic design deliverables such as user personas, journey flows, and wireframes at multiple levels of fidelity. I am self-motivated and committed to continuous improvement, striving for effective collaboration with teams and stakeholders
Strong product strategy and system thinking skills were essential for leading the data catalog research and design process from start to launch.
Collaborated with data scientists in artificial intelligence and ML processes to accelerate user research and deep learning about customer behaviors.
Lead designer, managed the team that redesigned five legacy ERP applications with a new personalized, data-driven application strategy.
Application generated over $2M in year one by telling the story of conversational analytics for HR recruiters and hiring managers.
Repackaged the business intelligence prototype into a powerful, interactive and simple to use enterprise analytics suite.
Simplifying complex information through the process of research, design and illustration
